F1 Las Vegas Grand Prix 25'
Branding built for speed. Art direction, a brand toolkit, and campaign visuals for the F1 Las Vegas Grand Prix race weekend 25'. Developed with the incredible team at T-Mobile Studios.
A flexible toolkit that brought one of T-Mobile's marquee partnerships to life.
A Figma-based brand toolkit and visual strategy for T-Mobile’s 2025 F1 Las Vegas Grand Prix partnership, giving marketing and creative teams a flexible system for building cohesive campaign work across channels. The toolkit established the visual direction for the partnership, while creative applications brought the brand to life through race-day experiences, Plaza entrance graphics and photo-op moments, OOH advertising at The Venetian, experiential activations, on-track signage, and digital advertising.
Client
T-Mobile & F1 LVGP
CONTRIBUTIONS
Art Direction
Brand toolkit
Brand activation visuals
OOH
YEAR
2025
Campaign Visuals
The challenge: How might we capture the high-octane energy of the F1 LVGP while advancing the T-Mobile brand system with forward momentum?
The solve: To create a dynamic visual language that brings energy to both brands while feeling unmistakably F1 and Las Vegas while extending T-Mobile’s distinctive magenta universe into a bold race-day experience.
*Above Vizio home screen reveal creative. Below Las Vegas Grand Prix plaza escalator brand activation.
*Below: Toolkit branding in activation spaces.
*Below: track signage in situ
*Below: The Venetian pillar wraps in situ
Brand Toolkit Ideation
