Shake Up the

Status Quo

STEM students in front of What I Do design and advertising billboard
F1 Las Vegas Grand Prix Plaza entrance escalator artwork with an F1-branded T-Mobile race car and magenta carbon fiber background and reads F1 Las Vegas runs on America's Best Network.

Work

What is brand design, and how can it boost brand equity?

Brand design is the process of creating and shaping the visual identity of a brand. A cohesive brand experience increases brand value by creating a consistent and identifiable visual language used to communicate with your audience across any platform, digital or physical.

Consistency builds trust and credibility with your customers. When you can show them who you are and what you value. A unified visual presence reinforces brand messaging and values, leading to stronger emotional connections. People want to invest in what they personally connect with and care about. So when your brand has a clear and authentic voice, it resonates, leading to increased loyalty and creates a sense of place for your customers. Learn more about how I can help expand your brand’s potential through digital and physical design solutions.

Let’s Talk: hey@hollyray.co

Why work with me?

Design Is My Passion
Not just a meme, but a mantra.
Dedicated & Detailed
Experienced, communicative, and collaborative.
Curious & Innovative
Curated, distinctive, and adaptable.
Empathetic Human
A people person at my core. Designs built for human connection.

Seattle-based brand designer and art director. Humanizing the connection between people and brands through playful identities, curated brand experiences, social content, and distinctive digital environments.

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